Art by Zee

Women and chocolate – yeah, it’s a cliche, but it’s a cliche that does seem to have some merit – we’re not all crazy about it, but how many women do you know that don’t like it at all? I’m guessing the number’s pretty low.

So it Playfirst who announced today their first foray into social gaming with Chocolatier®: Sweet Society on Facebook.

It’s a strategy that makes sense; a Playfirst-sponsored survey by Frank N. Magid Associates called “Magid Media Futures 2010 Social Media and Consumers” found that 38 percent of all regular social network users 18 years and older regularly play social network games, and 58% of these players are women.

Chocolatier: Sweet Society brings three major innovations to the series: destination gameplay with both a shoppe and a factory to manage, “lickable art” , and social elements. Players go behind the scenes as factory machines create an assortment of delectable confection and unlock the Baumeister’s secret family recipes. Players also decorate and manage their shoppe and invite their friends to help them build a chocolate empire.

“Our goal with Chocolatier: Sweet Society was to take a franchise millions of players love and bring it to Facebook in a way that is authentic and compelling to both the brand and the social platform,” said Mari Baker, CEO of PlayFirst. “In limited release, we’ve already reached over a quarter million players and we’re confident this game will please the sweet tooth of Facebook gamers everywhere.”